"Reject your own opinions." Without reflection, there is no progress. Creative destruction is the challenge to come up with new proposals.
We completely reexamined the process by which a rod is made, discarding all preconceived notions about technology and conventional components, and started from scratch to compare the advantages and disadvantages of having or not having certain features in order to create the best possible product. It was a process of trial and error
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A specialized concept for specific lure categories that overturns the conventional concept of rods.
DISRUPTION means "creative destruction." We want to take the first step into the uncharted territory of our ideals. The biggest obstacle standing in our way is blind self-affirmation and preconceived notions that have forgotten to question. We narrowed down our target lures and asked ourselves what it takes to maximize their potential. We started from scratch, considering everything from material selection to technology, and repeatedly hypothesized and tested. The optimal solution we arrived at is the DISRUPTION lure rod. No outdated concepts or common sense are needed. DISRUPTION simply requires "authenticity."
